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The best ideas from the 2015 Problogger conference (my personal takeouts)

The best ideas from the 2015 Problogger conference (my personal takeouts)

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The Problogger conference brings together bloggers from all over Australia and some from overseas. About 700 people attended on the Gold Coast a few weeks ago.

It’s a well run conference with interesting, varied speakers. Well worth it if you’re running your own blog. And probably also if you’re keen to learn how to achieve success online generally.

I went to fuel thinking on my own blogs – the Media School blog you’re reading now and The Environment Show. These kinds of events can get you fired up and help inspire ideas.

There was a lot of stuff covered at the conference. Some of the more obvious things I collected in a post entitled ‘How to succeed online: 50 classic cliches that work’.

In addition there were some special moments for me personally in terms of my own work and position. I’ve collected them here – the ideas that really resonated with me:

1. Find your purpose (and let it fuel you)

2. Treat your blog like a business

3. What content should exist but doesn’t exist? Do that

4. What things are your clients interested in? (stories about success and failure work)

5. Create content first before you do anything else in a day (e.g. like email or Facebook)

6. Try things – ditch the ones that don’t work + put more energy into the ones that do

7. Invest time and energy into the things that give you the greatest personal return

8. Changing direction is not a sign of failure

9. Focus on one simple thing at a time and do it well

10. Break that one simple thing down into tasks or steps

11. Small changes can lead to a big impact

12. Feed your creative juices (e.g. watch TED talks, listen to podcasts)

13. Write processes for projects – so other people can do the job later

14. Good old fashioned word of mouth still plays a key role

15. Get an ‘accountability partner’ (someone to hold you to your plan)

And one last one:

16. Do things well (like the Problogger Darren Rowse’s talk and the conference itself)

Hope these resonate with you too.

By the way, I also like to watch and learn from how people present as well as what they’re presenting. Over on Linkedin I compiled: ‘How to do a presentation well: 10 simple tips’ which sums up the best of the deliveries I witnessed.

Phil Stubbs About the author

Phil Stubbs is Founder and Principal Trainer at Media School in Sydney, Australia. Phil launched Media School to help people like you learn how to use new media to achieve your goals.

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