How do you breakthrough when everyone has cottoned on to the idea of content marketing? Tell your audience a story. People love stories. One that's unique and from the heart of the business. The video here is about a business that's in the business of telling stories....
Continue ReadingWitty people can pick up loads of followers on social media. But being funny isn't the only way to be successful. All the characteristics we like in people are attractive on social media. Other qualities of: empathy, vulnerability, self-awareness, kindness ...
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The Problogger conference brings together bloggers from all over Australia and some from overseas. About 700 people attended on the Gold Coast a few weeks ago. It's a well run conference with interesting, varied speakers. Well worth it if you're running your own blog. And probably...
Continue ReadingI recently went to the Problogger conference and heard some of the world's leading bloggers explain their success. The concepts really weren't rocket science. But the same things kept coming up over and over. Which got me thinking - on face value they may sound obvious,...
Continue ReadingStop worrying about the number of followers you have and start focusing on the people who really care and are interested in your brand. Our old friend Gary Vaynerchuk makes the point in this video. Just chasing the numbers can be a distraction. Quality followers is what...
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