Social Media Course (Sydney)

Learn how to put social media to work for marketing your business

Are you struggling with how to use social media for your business? Do you find it all a bit overwhelming? How can you possibly manage it with the limited time you have? Are you getting results from the energy you’re putting in?

Our Social Media Course will give you a much clearer understanding of using social media for marketing. It’ll give you the direction, tools and confidence to help you become more focused and effective.

We help you think strategically about your social media so you can be successful in the long run and give you practical tips for quick gains. Plus we inspire you with best-practice examples from businesses large and small who’ve done it well.

This is a one-day course with an experienced educator. You’ll be part of a small class (of 12 people) in our friendly training studio in Sydney’s Eastern Suburbs. The course is offered once a month.

Platforms we cover in our Social Media Course

Facebook

Instagram

Twitter

YouTube

Blogging

We spend most time in the course on Facebook and Instagram, the two most popular social media.

What you’ll learn

For each of the major platforms (Facebook, Instagram, Linkedin, Twitter, YouTube and blogging) we examine:

how they work (a simple intro)
how to use them for marketing
key strategies for success
what content to post
tips for quick gains
examples of best practice

We also introduce you to social media planning:

we provide a strategic approach
consider which platforms to choose
brainstorm content ideas
help you start your own plan

And we provide advice on:

how to measure and track what’s working
how to handle negative comments
management tools to help you save time

You’re welcome to download our detailed Social Media Course Outline if you’d like to know more (or you need to convince your boss about the value of the course.)

Download the outline

How we teach the course

We keep it interesting using a mix of: best practice principles, examples from businesses large and small, inspiring short videos, live online demonstrations, and creative exercises.

This course is also available for corporate / in-house training.

Meet your instructor

Phil Stubbs

Social Media Trainer & Founder

Phil is a strategic thinker who’s worked in advertising agencies, including The Campaign Palace. He’s taught advertising and digital media at universities, including Western Sydney University. At WSU he won the Vice Chancellor’s award for his work with social media. Read more about Phil.

You can call Phil directly on 0403 517242 or email him.

What people say about our Social Media Course

"The content of the course was excellent and interactive. Very useful for my business."
Shelly Jurd, Director / Jurd's Real Estate
"Practical advice and great use of recent social media examples."
Hwei Oh, Marketing Director / SonicWall
"Fantastic. Really gave me perspective on how it all works, particularly for my business using Instagram."
Susan Colless, Owner / Colless Collections
"The course was engaging and easy to understand. Made social media seem much less mysterious!"
Shelley Crowe, Marketing Manager / Mars Food
"Great to finally join the dots on all the social media platforms."
Louise Le Roux, Foreign Exchange Marketing Manager / Commonwealth Bank
"A wonderful introduction to social media. Content was thought-provoking and very useful."
Stacy Blythe, Director of Engagement / School of Nursing, Western Sydney University
"Each major social platform was dissected and made practical and useful."
Anthea Deschamps, Partnerships Manager / NSW Waratahs
"Comprehensive and inspiring. It left me wanting to go home and get straight into it."
Peter Bennett, Regional Sales Manager / Skope Industries
"Lots of practical tips and ideas that could be easily implemented as a social media newbie."
Karen O'Connell, Communications Specialist / LexisNexis
"A fabulous first step into the (daunting) world of digital media."
Jacqui Carter, aspiring Content Writer
“Got my brain working! Definitely pointed us in the right direction.”
Debbie Graham, Manager / Darley Street Bistro
“Clearly practical, generous and value for money.”
David Boden / National Film & Sound Archive
“I found the strategies on engagement and building relationships really useful. Thanks for a great course.”
Maxine Brennan, Communications Officer / South East Area Health, NSW Government
“Very enlightening and engaging. Thoroughly enjoyed the course. Highly recommend it.”
Karen Guest, previously Corporate Marketing Manager / Uncle Toby’s
"Enough detail to be thorough, but not too much to be overwhelming."
Cherylyn McArthur, Ministry Support / St John’s Cathedral
“The exercises really got me thinking about what I wanted to achieve.”
Mike Clarke, Founder / Sauce Brewing Co
“I came knowing little about social media. I walked away with a much better understanding, ideas and inspiration.”
Allison Haigh, Line Producer, House Rules / 7 Network
“The content was extremely relevant across all platforms.”
Sally Heggart, Recruitment Specialist / NSW Business Chamber
“I now feel empowered to launch my business into Facebook.”
Lynne Bradley, Owner / Lynne Bradley Interiors
“Excellent detail on key social media platforms. Good use of case studies and great material to take away.”
Aidan Cromarty, Media Advisor / NSW Government
“Exactly targeted what I was looking for. I feel like I’ve gained a huge amount of knowledge.”
Geoff Jessup, Managing Partner / InCollaboration
“The training was pitched at just the right level.”
Dean Kirkland, Founder / My Mini-Auction
“Totally cured the fear factor for me.”
Mary Thompson, Art Therapist / Mary Thompson Art Therapy
“A lot squeezed into a short time. The balance of content scope with detail I found just right.”
Jonathon Biss, Founder & Senior Coach / Manage People Masterfully
“Relevant and engaging to all in the class despite their varied backgrounds.”
Jason Hutchins, Investment Banking Recruitment / Anton Murray Consulting
“Answered a lot of questions I knew I wanted to ask, but didn’t know enough to ask them.”
Rosy Mobbs, former Journalist / Australian Financial Review
“A great course for beginners to more experienced social media users.”
Lauren Norton, Digital Co-ordinator / Foxtel
“A practical course with an insightful teacher.”
Kate Pembroke, former Head of Corporate Affairs / Destination NSW
“The content was really informative, broken down well into a simple, digestible format.”
Dave Bramley, Talent Agent / Aquent Recruiting
“I arrived thinking I needed technical advice and finished thinking about initiatives which can enhance our business.”
Malcolm Conn, Communications Manager / Cricket Australia
“Phil helps you think strategically about social media. His training is clear and concise with lots of brilliant examples.”
Sandra McIntosh, Company Secretary & Investor Relations / Regeneus
“I left the course with a solid action plan and the inspiration to put it into practice.”
Jason Hutchins, Investment Banking Recruitment / Anton Murray Consulting
“I was one of those people not getting the whole social media thing. Phil’s course has made me a convert.”
Sue Zbornik, Nutrition Therapist and Author / "Find Your Happetite”
“Works for new or more experienced social media users.”
Clint Piper, Brand General Manager / Aveda Australia
“Covered a large, complex, daunting area in a thoughtful, relaxed and positive way!”
Stuart Boag, Marketing Manager Beer & Cider / Coca Cola Amatil
“Strategic, relevant, content rich, well-paced and enjoyable.”
Trevor Thomas, Managing Director / Ethinvest

Who the course is for

If you’re struggling to get social media to work for your business this course is for you. It’ll help you lift your social media game whether you’re a Beginner or more experienced (up to Intermediate level.)

If you’re new to social media you’ll find we put it in plain English and make it easy to understand. You’ll pick up the confidence and tools to get going.

If you’ve already made a start, you’ll gain useful insights into how to make better use of your time and use platforms more strategically and effectively.

The only pre-reqs for the social media course are that you use the internet and are willing to learn.

You’ll find the people in your class are an interesting mix of: small business owners, marketing and communications professionals, brand managers, adventurous folk launching new creative projects, career changers, people returning to work and upskilling, and those who’ve been handed the responsibility for doing the social media at their firm.