Linkedin Training

Boost your online reputation: find new business or new work

Are you thinking you could be doing more with your Linkedin account? You are not alone.

There are about 600 million people on Linkedin worldwide and close to 10 million in Australia. Few realise it can be used for marketing (especially to find sales leads) and to boost your online reputation.

In this Linkedin training, we’ll teach you how to use Linkedin more effectively.

This Linkedin course takes both a practical and strategic approach. We’ll get you working on your Linkedin and step you through how to use it. We’ll also take you through the important strategic thinking you need to get Linkedin to work for you and your business long term.

The class size is small so you’ll be able to ask questions. The course also comes with one-month free consultation. Plus access to a collection of useful videos to help you keep learning long after your course.

If you can’t make the current date, sign up to our email to find out when it’s on next. (It’s usually offered every few months.)

You trainer Phil Stubbs has a depth of experience not only in how to use Linkedin for marketing, but also in corporate communication and in teaching digital media in universities in Australia.

If you have questions you can contact Phil now on +61 403 517242.

What you’ll learn in our Linkedin training

Important strategic aspects of Linkedin:

Credibility – how to build it on Linkedin
Thought leadership – its role on Linkedin
Visibility – how to be found on Linkedin
Leads – how to find sales/work leads and reach out

How to make the most of features including:

Profile – what to write and how to write it
Connections – who to connect with, the right way to do it
Groups – which to join and how to interact in them
Recommendations – how to ask for and write recommendations
Companies – how to get the most out of business pages
Search – how to use Linkedin search to find sales/work leads
Publishing – what to write and how to do it

(For some free, simple tips on how to use Linkedin, check out our Linkedin ‘Beginner’s Guide’.)

How we teach the Linkedin course

This course has a big component of hands-on practical working on your Linkedin on your computer – learning how features work and directly applying what you’re learning. I also go through best practice examples and important principles. And I get you to think strategically.

To get Linkedin to work for you, you do need to use it in a strategic way. This course lays the strategic foundations and sets you up for long term success. (If you search online you will find a few ‘smoke & mirrors’ quick-fix courses around. This isn’t one of those!)

It’s a small class so you’ll be able to ask questions. And you’re welcome to call me after the course if still need help. (It comes with a one-month free consultation.)

The Linkedin course is also available for corporate / in-house training.

Meet your instructor

Phil Stubbs

Linkedin Trainer & Founder

Phil has run this Linkedin training in-house for corporate clients such as Fitness First. He’s also had attendees from organisations such as the NRMA and QANTAS.

Phil is a strategic thinker who’s worked in advertising agencies, including The Campaign Palace. He’s taught advertising and digital media at universities, including the Uni of Western Sydney. At UWS he won the Vice Chancellor’s award for his work with social media.

Phil was an early adopter of Linkedin in 2008. Since then he’s built a network of 2000 connections. He’s used Linkedin to build a reputation, pick up sales leads, sell services, test ideas, find partners and promote causes. Read more.

You can call Phil directly on 0403 517242 or email him.

What people say about our Linkedin training

"A very practical, hands-on, interactive class."
Joanne Howarth, CEO / Planet Protector Packaging
"I immediately put the learning to use in the class - and immediately got responses."
Jennifer Connell, Deputy Manager Media & Communications / South Eastern Sydney Local Health District
"Great advice and examples, delivered well."
Emma Brown, Marketing & Communications Specialist / GU Health
"Very practical and easy to understand. Great to work on it live."
Selina Baxby, Owner / NurtureLab Coaching
"Hearing the theory and then putting it into practice worked well. Definitely took the mystery out of Linkedin."
Lauren Goodman, HR Manager / LandTeam
"Very practical, highly recommended! Particularly enjoyed thinking through ideas for posts."
Vera Huntink, Marketing Manager / Cruise Lines International Association
"Phil explained everything really clearly and tailored it to the different backgrounds and needs of people in the class. I definitely recommend this Linkedin course!"
Yolanda Forsyth, Marketing Analyst / Pacific Life Reinsurance
"There's so much more to Linkedin than I thought. I now have the tools and understanding to make it work for me."
Maria Commisso, Cognitive Coach / Coresenses
"From beginning to end the course was very informative and just what I needed. A worthwhile day!"
Maria Commisso, Cognitive Coach / Coresenses
"Very informative and inspiring."
Charis Ricafuente, Senior Marketing Manager / Hawaii Tourism (Oceania)
"Very clear instructions. Good practical examples. Great ideas and inspiration for content marketing."
Jennifer Gaskin, Country Manager / Abu Dhabi Tourism
"A very informative and productive day. There was a range of people at different levels in the class. It worked well for all."
Mona Tannous, Manager / Oman Tourism
"The course encouraged me to go from silent observer to active user. I'm no longer afraid of posting."
Kristin Hellmrich, Trade Account Manager / NYC & Co (New York City)
"Really comprehensive and well thought out. Reinvigorated and increased my understanding of Linkedin."
Kristen Roman, Publicity Executive / Hawaii Tourism
"From those who had previously disregarded LinkedIn to the highly active user, we all came away motivated to use LinkedIn more effectively."
Jacqui Walshe, Managing Director / The Walshe Group
"The small class made it feel like a tailored, personalised session."
Bryony Tainton, Organisational Development Manager / Qantas
"I highly recommend this course! Great balance of content and pace. Small class. Practical application. Immediate results. It de-mystified Linkedin."
Bryony Tainton, Organisational Development Manager / Qantas
"Great workshop. Revolutionised the way I see Linkedin."
Christopher Simpson, Partner / Alchemy Career Management
"A very useful course that took us from developing our profiles to advanced features that could be used as effective marketing tools."
Mira Brennan, CEO / Augusta Ventures
"I loved going through each section of Linkedin. There was so much I wasn't aware of."
Soraya Raju, CEO / Migrate Success
"Great instruction on the best ways to plan, post and share on Linkedin."
Renee Mattey, Sales Support / AC Industries
"Highly, highly recommend this course. I feel much more confident navigating Linkedin. So much actionable info I can easily implement."
Laura Neeson, Marketing Manager / Habitat Media
"Useful, clear and easy to understand. I got exactly what I needed from the course."
Lisa Milton, Recruitment Consultant / AB Dental
"Very practical. Great overview of the features and aspects of using Linkedin successfully."
Jim Klarner, External Relations Officer / University of Technology, Sydney
"Couldn't have asked for better. Loved the hands-on approach, walk through of key areas, and learning the purpose of Linkedin."
Ben Fuller, Web Producer / Catholic Education Parramatta
"Excellent! Learnt a lot about what I need to do to stand out on Linkedin."
Trudy Gosney, Marketing Co-ordinator / Catholic Education Parramatta
“As a complete Linkedin Philistine, I found Phil’s training course a great introduction! Very informative.”
Donna Hatton, Change Management Specialist / ServiceFirst, NSW Government
"Phil was very patient and went out of his way to help me get over the line."
Rene van der Loos, General Manager, Living Well Navigator / NRMA
“Phil’s Linkedin training was spot on brief! Really helpful for the business and the team.”
Nicole Bosland, National Corporate Manager / Fitness First Australia
"Loved the course. Answered my questions and empowered me to comprehensively update my profile."
Val Grbevski, Change Management Specialist, ServiceFirst / NSW Government
"Phil's course was invaluable in increasing my understanding of how Linkedin can help grow our business."
Terri Pilcher, Director / Pilcher Real Estate
"Phil is a clear and concise communicator. His Linkedin course was insightful and inspiring."
Lee Callister, Creative Director / Cal & Co
"Very practical course. Feel like I have the tools to make Linkedin work for the business now."
Rene van der Loos, General Manager, Living Well Navigator / NRMA

Who it’s for

This Linkedin course is for you if you want to learn how to use Linkedin for business to business marketing or for finding work. Whether you’re a beginner or you’ve made a start and aren’t sure what to do next.