There are many, many podcast hosting providers out there - offering a dizzying array of features that can be hard to decipher and compare. It can be pretty confusing to know which podcasting host to go with. Even digging out useful information via articles online can...
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A podcast trailer is like a trailer for a movie. It’s a teaser designed to give a taste of what you’ll get. And of course the encouragement to give it a try. It’s designed to build anticipation. Your trailer will likely be the first thing people...
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In this post, I’ve put together the best apps, websites and tools to help you with productivity and getting your business going online. Most of these I use a fair bit. Most are free! There are a lot of online business tools out there. I’ve tried...
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If you want to record a remote podcast guest interview (i.e. your guest is not right in front of you), how do you do it? In this post, we’ll go through the best remote recording options and tips on getting the best result (highest quality audio)...
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One of the challenges for your social media is: what do I post?! The simple answer is: content your target audience finds interesting and that helps build your brand values.
One of the best ways of to create interesting ideas for your content marketing is to leverage special dates during the year. This in-depth post will give you event ideas for your content marketing. Magazine editors do this too – run timely articles that use ‘borrowed interest’.
When you start blogging you'll have small numbers of people reading it - especially in the early stages. In this video Seth Godin says: don't worry! He argues what matters is the humility that comes from writing your blog. What Seth means is the process of writing...
Continue ReadingI recently stumbled upon Jessica Riffle Edwards, a “realtor” in Wilmington, North Carolina. Her use of YouTube is one of the best examples of social media marketing for real estate agents I’ve seen.
Check out her real estate agent YouTube Channel. She’s made hundreds of videos and has 11,000 subscribers!
These videos provide tips about buying and selling property and talk about life as a real estate agent. They’re simple, to the point, and done just in her car (i.e. they’re low budget – pretty much zero dollars.)
We often get asked about privacy by people who are new to Facebook. They're concerned about showing their personal stuff to the world. Understandable, but there's a few answers to it. One answer is here: comprehensive advice on privacy from Facebook. It includes a range of...
Continue ReadingEvery now and again you trip over something on YouTube that makes your day, your month, or maybe even your year. This talk is up there. In this video Brian Chesky, the co-founder of AirBnB, is interviewed by Reid Hoffman, the co-founder of Linkedin, at Stanford...
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If you're a small business and you don't have an effective internet marketing presence, you're not in the race when potential customers are searching for the kind of product or service you sell. And let's face it, that's where people looking these days - online. Many...
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