How to win at content marketing: tell a compelling story

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How do you breakthrough when everyone has cottoned on to the idea of content marketing?

Tell your audience a story. People love stories. One that’s unique and from the heart of the business.

The video here is about a business that’s in the business of telling stories. It explains how finding and telling your unique story can work …

How do you find your story? You need to dig and ask the right questions.

Ask yourself what’s the idea behind your business? What’s ‘the why’: why are you doing it? Dig deep: what brought you to the point of starting it?

Now put yourself in the shoes of your customer. What is it you do that rings true for them. How are you making their lives better? What brings value to their lives?

There’s truth and power in the answers to these questions.

If you tell a compelling story based on a fundamental truth you have a better chance of your audience engaging with you. If they see the value in your idea they’ll begin to participate.

If you really are doing something that’s making people’s lives better they’ll adopt it to be part of their own story. And they’ll share it so it’s part of their communities.

This is the art of good content marketing.

Want to learn more? Check out these resources – yours for free:
Our series of posts on content marketing
Articles we’ve found on content marketing
Videos on content marketing
Videos on storytelling

Have your own ideas about content marketing? Leave a comment below.

By Phil Stubbs

Phil Stubbs About the author

Phil Stubbs is Founder and Principal Trainer at Media School in Sydney, Australia. Phil launched Media School to help people like you learn how to use new media to achieve your goals.

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