Blogging Course (Sydney)

Learn how to blog with our one-day blogging course.

This is a live, in-person class where you’ll learn the essentials of blogging and blog writing. By the end, you’ll have a good understanding of what you need to do to carve out your own niche on the net.

We also have time in the day to introduce and familiarise you with the world’s most popular blogging software – WordPress.

What you’ll learn in the blogging course

how blogs work
the elements that will make your blog successful
what to blog about (that people will want to read)
how to get ideas for blog posts
how to plan your posts
the different types of blogs (it’s not just about writing)
how to find readers and build community
how to use social media to promote your content
how to get your blog posts up in google searches
how to use your stats to show what’s working and what’s not
how to deal with comments (and problem commenters)
an intro to how bloggers earn a living from their blog
an intro to the most popular blogging software and how to use it*

How we teach the course

Class sizes are small so you’ll be able to talk directly to your instructor, ask questions and get one on one instruction during the day.

The day includes live demonstrations, practical tips, useful exercises, and world leading examples. We also provide access to videos and guides to help you keep learning long after the course is over.

Meet your instructor

Phil Stubbs

Blogging Trainer & Founder

Phil is a strategic thinker who’s worked in advertising agencies, including The Campaign Palace. He’s taught advertising and digital media at universities, including the Uni of Western Sydney. At UWS he won the Vice Chancellor’s award for his work with social media. Read more About Phil.

You can call Phil directly on 0403 517242 or email Phil.

What people say about the blogging course

"A fantastic introduction to all aspects of blogging. The content was informative but not too overwhelming for me as a beginner. I now feel I have the confidence and tools to get going."
Jo Moo, Stylist
"Lots of specifics to help me focus and start. Useful templates for planning, good examples and practical insights."
Seher Arslan, Communications Manager / iCare NSW
"The real-life examples throughout the training were very valuable."
Selina Baxby, Owner / NurtureLab
"I walked away with a much better understanding of blogging. It gave me so many post ideas."
Kaitlyn Davies, Owner / Melonhead
"Informative and practical. Very helpful and valuable."
Michelle McKernan, Head of Operations / Liquid Asset Management
"Engaging and inspiring. Feel I can move forward."
David Leafe, Owner / Good Health Dentistry
"Lots and lots of inspirational case studies to build ideas!"
Linda Wong, Director / Media Federation of Australia
"I enjoyed the small class size and being able to directly discuss questions I had."
Holli Benson, Marketing Manager / Timberline
"The course was fantastic for inspiration and for demystifying blogging."
Voula Dimitrakopoulos, Senior Marketing Officer / Data to Decisions CRC
"I loved the course. It gave me the insight I needed to plan and write my blog. Phil explained it well."
Maureen McNamara, Marketing Director / Del Rio Resort
"Really useful insights, tips and ideas. I'll be back for another course!"
Trevor Builder, Blogger / Cut Lunch Adventures
"A great introduction to blogging for a beginner like me."
Rebecca Veitch, new blogger / A Life in Design
"This inspiring course caters to all levels, industries and skill sets."
Nat Gordon, blogger / The Property Addict
"Loads of useful information and tools for a beginner. Loved being able to ask questions and interact with the small group of interesting people."
Sarah Rhodes, f45 Owner / New Health Blog
"I really enjoyed the day! The planning approach, small class, getting feedback from others, engaging teacher, the videos, plus loads of follow-up resources."
Carolyn Drinkwater, New Blogger
"Provides a fuller perspective than a straight technical blogging course."
Georgia Antill, Digital Marketing Consultant / 'Lost & Hound' (dog blog)
"Useful exercises, real examples, small class, and a trainer with a lot of experience and knowledge."
Jo Bambgiotti, Executive Assistant / Nine Entertainment
"Great advice to help create compelling stories to share online."
Jackie Randles, Manager / Inspiring Australia
"An informative, friendly, unthreatening course. Useful take home material. An investment well worth it."
Tara Lal, Author / ‘Standing on My Brother’s Shoulders’ book
"Fantastic overview of how to establish a blog using Wordpress."
Jackie Randles, Manager / Inspiring Australia
"Highly recommended whether you’re starting with just an idea or already hitting page one of Google results."
Ben Munro Smith, Sales Agent, Belle Property / 'The Property Virgin' blog

Who it’s for

This is a blogging course for beginners. Either you’re about to plunge in or you’ve made a made a start and are wondering where to go next and how to make it better.