Every good business has a story. The essence of how they came to do what they're doing. The reason why they're doing it. If you can articulate that for your business it'll give you the seeds of some authentic content to engage with your audience on...
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We see a lot of people in our social media course who are on Linkedin, but in name only. Literally. They've set up an account, put their name on there, maybe their job title and company, some scant info, and that's about it. They know...
Continue ReadingPeople have been getting pretty tired of marketing messages being 'pushed' on them for some time. Now with the internet they are really over it. No one wants to click on your banner ad. Fewer people are opening your emails. And pop-up ads drive us...
Continue ReadingHow do you breakthrough when everyone has cottoned on to the idea of content marketing? Tell your audience a story. People love stories. One that's unique and from the heart of the business. The video here is about a business that's in the business of telling stories....
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New to content marketing? We've broken it down to its component parts: - the types of content - the formats of content - where you can distribute content - the triggers that encourage folks to share your content - a checklist of essentials before you publish - your objectives and how...
Continue ReadingSearching the web is so fundamental now, such an every day part of people's lives, we think how it works should be taught in schools. (Actually it's only a matter of time.) Very few people really understand, so here's the basics. The 3 minute video here...
Continue ReadingWitty people can pick up loads of followers on social media. But being funny isn't the only way to be successful. All the characteristics we like in people are attractive on social media. Other qualities of: empathy, vulnerability, self-awareness, kindness ...
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The Problogger conference brings together bloggers from all over Australia and some from overseas. About 700 people attended on the Gold Coast a few weeks ago. It's a well run conference with interesting, varied speakers. Well worth it if you're running your own blog. And probably...
Continue ReadingI recently went to the Problogger conference and heard some of the world's leading bloggers explain their success. The concepts really weren't rocket science. But the same things kept coming up over and over. Which got me thinking - on face value they may sound obvious,...
Continue ReadingStop worrying about the number of followers you have and start focusing on the people who really care and are interested in your brand. Our old friend Gary Vaynerchuk makes the point in this video. Just chasing the numbers can be a distraction. Quality followers is what...
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