explainer Tag

Content marketing for beginners: how and why it works

People have been getting pretty tired of marketing messages being 'pushed' on them for some time. Now with the internet they are really over it. No one wants to click on your banner ad. Fewer people are opening your emails. And pop-up ads drive us nuts. There is another way though. And that's to get your head around how this new media really works, and work with it. The video here provides a great intro to how you can make a mark on the internet. Instead of interrupting people with your message, what you need to do is give them something so...

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Content marketing elements table

The elements of content marketing

New to content marketing? We've broken it down to its component parts: - the types of content - the formats of content - where you can distribute content - the triggers that encourage folks to share your content - a checklist of essentials before you publish - your objectives and how you measure your content marketing Thanks to Econsultancy for a living example of content marketing. They've visualised the parts in this 'periodic table'. Read on to find out what all this means in lay terms. Types of content These are all different approaches you can take to creating content. Different angles if you like: - how to's - reviews - interviews - beginner’s...

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How does Google search work? (Matt Cutts explains)

Searching the web is so fundamental now, such an every day part of people's lives, we think how it works should be taught in schools. (Actually it's only a matter of time.) Very few people really understand, so here's the basics. The 3 minute video here from Google themselves gives a simple explanation. Here's our synopsis. Where does Google get its info from?  When you do a search you're actually searching what Google has found on the web and put in its index. Where does Google's index come from? Google has these things called 'spiders' that go out search the internet - following links...

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