Twitter

Why the number of followers of your social media doesn’t count

Stop worrying about the number of followers you have and start focusing on the people who really care and are interested in your brand. Our old friend Gary Vaynerchuk makes the point in this video. Just chasing the numbers can be a distraction. Quality followers is what you need. Love him or loathe him, you can't ignore him. If you like Gary Vaynerchuk check out these videos. By Phil Stubbs...

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How small business can use Twitter (Gary Vaynerchuk’s tip)

How do you break through all the noise on Twitter? How can you possibly be heard - especially if you're a small business? Gary Vaynerchuk has the answer. In a nutshell: listen first. And really hear what people are saying - about you, your brand, your competitors and the industry you're working in. Twitter can be an interesting and useful tool - not only for gathering market intelligence, but for reaching out to people who are in your target. Even answering queries they have in your field of expertise. So you become someone who helps people, rather than blasting messages at them. This really requires...

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