Social media

One of the best examples of social media for real estate agents I’ve seen

I recently stumbled upon Jessica Riffle Edwards, a “realtor” in Wilmington, North Carolina. Her use of YouTube is one of the best examples of social media marketing for real estate agents I’ve seen.

Check out her real estate agent YouTube Channel. She’s made hundreds of videos and has 11,000 subscribers!

These videos provide tips about buying and selling property and talk about life as a real estate agent. They’re simple, to the point, and done just in her car (i.e. they’re low budget – pretty much zero dollars.)

Why the number of followers of your social media doesn’t count

Stop worrying about the number of followers you have and start focusing on the people who really care and are interested in your brand. Our old friend Gary Vaynerchuk makes the point in this video. Just chasing the numbers can be a distraction. Quality followers is what you need. Love him or loathe him, you can't ignore him. If you like Gary Vaynerchuk check out these videos. By Phil Stubbs...

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