Content marketing

One of the best examples of social media for real estate agents I’ve seen

I recently stumbled upon Jessica Riffle Edwards, a “realtor” in Wilmington, North Carolina. Her use of YouTube is one of the best examples of social media marketing for real estate agents I’ve seen.

Check out her real estate agent YouTube Channel. She’s made hundreds of videos and has 11,000 subscribers!

These videos provide tips about buying and selling property and talk about life as a real estate agent. They’re simple, to the point, and done just in her car (i.e. they’re low budget – pretty much zero dollars.)

Content marketing for beginners: how and why it works

People have been getting pretty tired of marketing messages being 'pushed' on them for some time. Now with the internet they are really over it. No one wants to click on your banner ad. Fewer people are opening your emails. And pop-up ads drive us nuts. There is another way though. And that's to get your head around how this new media really works, and work with it. The video here provides a great intro to how you can make a mark on the internet. Instead of interrupting people with your message, what you need to do is give them something so...

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Content marketing elements table

The elements of content marketing

New to content marketing? We've broken it down to its component parts: - the types of content - the formats of content - where you can distribute content - the triggers that encourage folks to share your content - a checklist of essentials before you publish - your objectives and how you measure your content marketing Thanks to Econsultancy for a living example of content marketing. They've visualised the parts in this 'periodic table'. Read on to find out what all this means in lay terms. Types of content These are all different approaches you can take to creating content. Different angles if you like: - how to's - reviews - interviews - beginner’s...

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How to succeed online: 50 classic cliches that actually work

I recently went to the Problogger conference and heard some of the world's leading bloggers explain their success. The concepts really weren't rocket science. But the same things kept coming up over and over. Which got me thinking - on face value they may sound obvious, but something's going on if the leaders are saying the same thing. So I've collated the best of the oft-repeated tips - to remind myself for my own work and to help you with yours. There's some clear camps they seemed to fall into - which you can see in the headings below: Find Your Purpose 1. what’s your...

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