Author:Phil Stubbs

Facebook Privacy: advice for beginners

We often get asked about privacy by people who are new to Facebook. They're concerned about showing their personal stuff to the world. Understandable, but there's a few answers to it. One answer is here: comprehensive advice on privacy from Facebook. It includes a range of settings you can change to keep your content in front of the right people. Facebook are constantly working on the privacy issue - giving people more control and trying to explain simply how it works. So if you have concerns or are just interested, you may find this page from them useful. The other thing, of course,...

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The AirBnB story: Brian Chesky’s lessons for business startups

Every now and again you trip over something on YouTube that makes your day, your month, or maybe even your year. This talk is up there. In this video Brian Chesky, the co-founder of AirBnB, is interviewed by Reid Hoffman, the co-founder of Linkedin, at Stanford University. Chesky describes the humble beginnings of AirBnB and what he learnt as an entrepreneur along the way. I found what he had to say beguiling, insightful and inspirational. If you're starting a new business or you have an idea for a business, you really need to see this. And, just in case you've been living on...

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Internet Marketing for Small Business: how and where to start

If you're a small business and you don't have an effective internet marketing presence, you're not in the race when potential customers are searching for the kind of product or service you sell. And let's face it, that's where people looking these days - online. Many small businesses are missing out because they haven't done the basic things to put themselves in the running. If you are one of those businesses, here's a crash course. The good news is you can do much of it for free. It could cost you as little as a few hundred dollars to get the essentials going. I've tried...

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Phil Stubbs

The journey that led me to start Media School

Every good business has a story. The essence of how they came to do what they're doing. The reason why they're doing it. If you can articulate that for your business it'll give you the seeds of some authentic content to engage with your audience on the internet and the motivation to keep at it. This post is the story of how I started training people to use new media. And why I love to help them use social media to pursue their own goals and dreams.   My business and advertising foundations I originally studied Business at Queensland University, graduated and realised pretty quickly...

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Linkedin for beginners tips - how to use

Linkedin Beginners Guide: 36 tips on how to use Linkedin

We see a lot of people in our social media course who are on Linkedin, but in name only. Literally. They've set up an account, put their name on there, maybe their job title and company, some scant info, and that's about it. They know they should be doing more and suspect they can get more out of Linkedin, but the whole thing is a bit of mystery and besides, where to start? If this might just be you too, you'll find this Linkedin Beginner's Guide useful. In it, I've identified practical, actionable things you can do to get Linkedin up...

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Content marketing for beginners: how and why it works

People have been getting pretty tired of marketing messages being 'pushed' on them for some time. Now with the internet they are really over it. No one wants to click on your banner ad. Fewer people are opening your emails. And pop-up ads drive us nuts. There is another way though. And that's to get your head around how this new media really works, and work with it. The video here provides a great intro to how you can make a mark on the internet. Instead of interrupting people with your message, what you need to do is give them something so...

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Content marketing elements table

The elements of content marketing

New to content marketing? We've broken it down to its component parts: - the types of content - the formats of content - where you can distribute content - the triggers that encourage folks to share your content - a checklist of essentials before you publish - your objectives and how you measure your content marketing Thanks to Econsultancy for a living example of content marketing. They've visualised the parts in this 'periodic table'. Read on to find out what all this means in lay terms. Types of content These are all different approaches you can take to creating content. Different angles if you like: - how to's - reviews - interviews - beginner’s...

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Why blogging is good for you (by Seth Godin)

When you start blogging you'll have small numbers of people reading it - especially in the early stages. In this video Seth Godin says: don't worry! He argues what matters is the humility that comes from writing your blog. What Seth means is the process of writing forces you to make your topic clear and simple for others to understand. You're going to have to think it through and get it straight in your own head first. (In fact it'll also help to do a little research before you start writing - so you understand the topic a bit better.) By going through...

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How does Google search work? (Matt Cutts explains)

Searching the web is so fundamental now, such an every day part of people's lives, we think how it works should be taught in schools. (Actually it's only a matter of time.) Very few people really understand, so here's the basics. The 3 minute video here from Google themselves gives a simple explanation. Here's our synopsis. Where does Google get its info from?  When you do a search you're actually searching what Google has found on the web and put in its index. Where does Google's index come from? Google has these things called 'spiders' that go out search the internet - following links...

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